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If you had a headache, you might take a paracetamol. But what would happen if you only took 1/16th of a tablet? Not a lot – it wouldn’t touch the sides. I think you can look at marketing the same way and ask the question:…
In this article we’ll be looking at marketing budgets and how to work out what’s working and what’s not. Because beneath the fluffiness, marketing is maths. John Wanamaker reputedly said. “Half of the money I spend on advertising is wasted, the trouble is I don’t…
